Airline marketing and management Study guides, Class notes & Summaries
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Revenue Management Final Exam | Latest 2023 with complete solution
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Revenue Management Final Exam | Latest 2023 with complete solution 
 
What is the industry term used to describe the sum of prices paid by a business's customers? - Total Revenues 
Historically, what concept have hospitality managers chiefly used to calculate their selling prices? - Costs 
What is an algebraic equivalent of the formula: Sales = Costs + Profit? - Profit = Sales - Costs 
What is the name for the net value achieved by both parties in a business transaction? - Profit 
What eleme...
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Test Bank for Marketing An Introduction, Seventh Canadian Edition, 7th edition by Gary Armstrong
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Test Bank for Marketing An 
Introduction, Seventh Canadian 
Edition, 7th edition by Gary 
Armstrong 
TEST ITEM FILE 
Geoff Malleck 
University of Waterloo 
Marketing 
Seventh Canadian Edition 
Gary Armstrong 
University of North Carolina 
Philip Kotler 
Northwestern University 
Valerie Trifts 
Dalhousie University 
ISBN: 978-0-13- 
Copyright © 2021 Pearson Canada Inc., Toronto, Ontario. All rights reserved. This work is protected by Canadian 
copyright laws and is provided solely for the use...
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Revenue Management Final Exam Question & Answers 2022
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what is the industry term used to describe the sum of prices paid by a business's customers? 
 
-daily receipts 
 
-profit 
 
-profits less expenses 
 
-total revenues 
-total revenues 
 
 
 
historically, what concept have hospitality managers chiefly used to calculate their selling prices? 
 
-income 
 
-revenue 
 
-costs 
 
-profits 
-costs 
 
 
 
what is an algebraic equivalent of the formula: sales=costs+profit? 
 
-profit=sales-costs 
 
-costs=sales+profits 
 
-costs=profit-sales 
 
-prof...
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Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell
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Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell 
 
 
True / False 
 
1. Marketing consists primarily of selling and advertising. 
 	a. 	True 
 	b. 	False 
ANSWER: 	False 
 
 
2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. 
 	a. 	True 
 	b. 	False 
ANSWER: 	False 
 
 
3. Customers are the focal point of all marketing activities. 
 	a. 	True 
 	b. 	False 
ANSWER: 	Tru...
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Revenue Management Final exam practice questions and answers 100% correct.
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What is bigger in the tourism industry, fixed costs or variable costs? 
fixed costs are bigger 
-Think of an airplane: staffing, airport fees (fixed) - huge amount of the costs for airplanes come from fixed costs; food, fuel (variable) - not as easy to determine the variable costs 
 
 
 
We can reduce prices (even below total cost per room), as long as the 
reduced price covers, fixed cost per room or variable cost per room? 
We can reduce prices as long as the reduced price covers the variable ...
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Test Bank Marketing Management, 3rd Edition Greg Marshall Mark Johnston
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Test Bank Marketing Management, 3rd Edition Greg Marshall Mark Johnston Contemporary Marketing 3rd Edition – Test Bank Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a. ownership utility b. form utility c. place utility d. time utility REF: 5 NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan 2. When you purchase concert ticke...
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Test Bank For Access Introduction to Travel and Tourism 2nd Edition by Marc Mancini
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CHAPTER 
Version A 
I. True or 
_________ 1. 
_________ 2. 
_________ 3. 
_________ 4. 
_________ 5. 
known as suppliers. 
II. Write down the letter of the answer that best answers the question or completes the 
statement. 
_________ 6. The term VFR travel refers to: 
A. Visiting Friends and Relatives 
B. Very Frequent Reservations 
C. Very Favorable Restrictions 
D. Trick question: VFR refers to nothing 
_________ 7. Which of the following is not a sector of the travel industry? 
A. Corporate t...
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WGU C207 DATA DRIVEN DECISION MAKING FINAL EXAM LATEST 2023-2024 EXAM WITH 300 REAL EXAM QUESTIONS AND CORRECT ANSWERS(VERIFIED ANSWERS)AGRADE
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WGU C207 DATA DRIVEN DECISION MAKING FINAL EXAM 
LATEST 2023-2024 EXAM WITH 300 REAL EXAM 
QUESTIONS AND CORRECT ANSWERS(VERIFIED 
ANSWERS)AGRADE 
What are two reasons for the increasing use of analytics in organizational decisionmaking?Choose 2 answers. 
Relatively lower cost of computer storage 
Lower availability of statistical experts 
Higher cost of obtaining data 
Higher computer processing power - ANSWER- Relatively lower cost of computer 
storage 
Higher computer processing power 
H...
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Marketing Management 3rd Edition Marshall Test Bank
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Contemporary Marketing 3rd Edition – Test Bank Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a. ownership utility b. form utility c. place utility d. time utility REF: 5 NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan 2. When you purchase concert tickets over the Internet, which of the following utilities is NOT created? a...
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MGMT Principles of Managements Canadian 3rd Edition by Williams - Test Bank
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mgmt principles of managements Canadian - test banks, 
Chapter 2 Organizational Environments and Cultures MULTICHOICE 
1. What are the two types of external organizational environments? (A) general and specific 
(B) public and private 
(C) global and national 
(D) organizational and interpersonal Answer : (A) 
2. Which of the following environments affects all organizations? (A) the global environment 
(B) the national environment 
(C) the general environment 
(D) the formal environment Answer :...
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